the Conscious Design™ Blog

Learn about the Peterman Method™, our approach to conscious design, and how you can take the next step in your project.

The Conscious Design™ blog, podcast, and YouTube channel is your guide to understanding the product development process, branding, and starting up a company. Whether inventor, designer, or entrepreneur, we have content to help you be successful. Written primarily by Ian Peterman, our CEO, founder, and Conscious Design expert, this blog pulls from his and our team’s extensive experience and history with startups, products, and brands as we seek to build conscious brands and products. We hope you enjoy this content and learn something valuable through it. Let’s make your vision a reality.

Tools of the Design World: Shopify

As a business owner, your goal is to showcase your products and services. These days, digital marketing is crucial to succeeding in your business venture. To get your products and services noticed, you need an online platform as a venue.

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Go Green With These Eco-Friendly Packaging Ideas

Did you know that the type of packaging materials you use for your products can affect the growth of your business? With more consumers opting for more sustainable solutions, the type of materials that businesses use is changing. The type of materials you use for your packaging can affect the environment at any stage of the production process. This is why thinking of eco-friendly packaging solutions is essential. Keep on reading to find out how you can improve your business through eco-conscious packaging solutions.

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Tools of the Design World: Blender

Blender is an open-source 3D computer graphics tool, with many users, including the world-famous NASA space program, and many professional design houses. There are even entire animated movies that have been put together using this tool. While we don’t often work in animation, it still is a powerful editor that we use, especially when dealing with point cloud data, such as 3D scans.

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Everything You Need to Know About SEO and Why You Need It

Search Engine Optimisation (SEO) is a termed used more and more in the business world. Whether you are a start-up owner, an Entrepeneur, a product manager, or a large company director, SEO is your best friend. When it comes to anything digital for your company, SEO can take your business to the next level.

So, what exactly is SEO and why is it so important? Let’s delve into all of this and more.

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What Is Product Lifecycle Management?

As a business owner, understanding product lifecycle management is essential to your success! This guide will cover everything you need to know about PLM – from what it is and how the process works to the best tools to get the job done.

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Adobe XD VS Sketch Comparison

Since 2010, Sketch has been the design tool of choice for website and app design. When Adobe released Adobe XD in 2016, designers were suddenly faced with a choice between two digital giants.

Adobe XD (short for Experience Design) was still in its beta phase in 2016. Five years on, though, the platform has grown from young pretender to Sketch’s direct competitor.

We know that every design platform has its subtle differences, and those often define preference and functionality. So today we’re going to break down a question that’s been five years in the making: Adobe XD or Sketch?

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5 Tips On Licensing Your Patent

Assigning the ownership of a patent is to a third party for the production and sale of your invention is called Patent Licensing. In other words, it is signing an agreement between two parties which the owner chooses to make and sell their product.

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