Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
Today Ian welcomes Tatsuya Nakagawa. He starts off by a guest intro and talks a bit about his story and background. Tats talks a bit about his mission to also help other entrepreneurs be successful and how he manages to do so. Tats and Ian both discuss the importance of past experiences which can form future success stories. Tats then discusses the change of sentiment in people’s interest in sustainability and how he had to adapt. Tats then talks more about the operational side of the business and which models did he find useful when starting out. Ian and Tats then go over the ever changing world of technology and new inventions. Tats then talks more about the importance of advertising and marketing when developing new inventions and how that can prove to be the difference between failure and success. Tats in the guest outro shares his future vision and invites listeners to contact him if needed.
Parts:
0:00 – Guest Intro
5:49 – Business Help
10:08 – Learn From The Past
14:01 – Public’s Choice
18:39 – Operational Side
23:12 – New Tech
26:22 – Making vs Selling
34:24 – Guest Outro
About Tatsuya Nakagawa:
Tatsuya is the Co-Founder and CEO of Castagra Products, a sustainable roof coating manufacturing company. Over the past 20 years, Tats has launched hundreds of products and services, co-authored the book Overcoming Inventoritis: The Silent Killer of Innovation, and spoken to a variety of industry groups including: Chartered Accounts of Canada, Canadian Bar Association, The American Chamber of Commerce, and The International Internet Marketing Association.
Tats is also the host of the popular C-Suite Network podcast, Specified Growth Podcast.
Know more about Tatsuya and Castagra here:
https://www.linkedin.com/in/tatsuya/
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Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
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We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
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