When we sat down with the Historic Trust to re-brand them, there was a lot to bring together into one brand. There were different parts of the organization being brought together and they wanted to have a cohesive brand that resonated with every part. We took this opportunity to create a Brand Book, a true guide for making sure their brand story was told and given a path forward. A large part of the need for a re-brand was to create more interest and make more of the local community aware of the rich history Vancouver Washington has. We were also key in designing and developing their website and other digital assets and presence, such as social media.