Website basics, if you know these it’ll make your life easier! If you are thinking of creating a website yourself or wondering what basic items designers will use to create a website for you, this is for you. There are 5 main items that every website needs to have in order to be a true marketing asset. Whether you work with a design firm, a freelancer, or you create these aspects yourself, you will want to make sure this checklist is covered before you launch your new website. While this isn’t a comprehensive list (different websites might have additional things they need) this covers the basics everyone needs.
Goals. What is the goal of the website, your company, sales, etc. You don’t have to have a ton of goals (I do, but I’m an overachiever), but you should have at least a couple. Know what you are trying to achieve with the website and how it applies and helps your business and it’s goals. Is it sharing your story? Attracting tons of traffic? Selling lots of widgets? Answering peoples questions? Providing services? Setting the goals will help you get the right website made, even if it’s just you doing it.
Brand and Content. You need a brand, even if it’s just a color, a font, and a logo. Most graphic designers would cringe hearing this, but with my design background I also understand entrepreneurs and the start-up process. Now that you have a brand (or the start of one) you’ll also need your written content!
Product, Service, or Both. It doesn’t matter what combination you have here, you need to know what you are are providing to your visitors. It doesn’t have to be paid, it could be free, but what is your product or service? What does it do, how does it help the visitor? Make sure these things are at least loosely defined before creating a website. If you end up adjusting and editing during the process, don’t worry that happens. Should it happen, just make sure you know the basics of what you are providing to your visitors. Being clear about you are offering, be it products or services. The choice can determine if you need an ecommerce website or not. Knowing this is very important as the complexity can change quite a bit when you add ecommerce to your website.
Target Market. Who’s this site for? Tall people, short people, sick people healthy people? This matters because it will help define the content and also tells you about how the content should be made, the type of content, where you’ll want to get your website listed, etc. A good place to start if you don’t have a target already is to define one. I suggest starting with a niche, which I talked about in Defining Your Niche – Why it Matters
Budget and Timeline. So, even if you are doing this yourself, you need a budget and a timeline. We’ve talked about these before in 3 Must Haves When Creating a Project Timeline and Time, Budgets & Luxury Any project without a timeline is a project destined to never get done, or at least not this year. Budget zero? Well, it’ll be really hard to get a website up, but there are some places you can create a free site. These options will make it super apparent that you are using the free one because you don’t have a domain and their company branding is all over your website. Because of this it can be a good start, but you’ll want to move on quickly. Budget and timeline become even more important when working with professionals. The benefit is they will help you determine what kind of help you can get and in what time-frame.
If you have these five basics planned when you start creating your website you will be setting yourself up for success. I like success and I’m sure you do to, so make sure to spend the time putting some basic info together for each of these. Even if you are just wanting a quote, any designer giving you a good quote will need these items and possibly a few more details specific to your site in order to publish it completely.