Elevating Mission-Driven Brands with PR Expert Helen Sharp

Elevating Mission-Driven Brands with PR Expert Helen Sharp


Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike.

Notable Moments:

  • 00:46 – Helen’s Transition to PR and Sustainability
  • 03:40 – The Importance of Brand Messaging in PR
  • 04:36 – Launching Influential PR and Client Success Stories
  • 08:32 – Thought Leadership and Education
  • 10:19 – Affiliate PR and Measuring Impact
  • 11:09 – Influencer Campaigns and Brand Partnerships
  • 13:05 – Trends in Sustainability and Influencer Marketing
  • 14:24 – Balancing Sustainability and Product Features in PR Strategy

About Helen Sharp:

Helen Sharp is an innovator in the world of public relations and brand-story development for mission-driven brands looking to expand their digital footprint with data-driven strategies and powerful narratives to engage media. She’s worked with impactful, sustainable businesses such as the Surfrider Foundation, 1% for the Planet, Repurpose and LastObject. She is the CEO and Founder of Influential PR, a performance public relations agency for a better world.

Mention this podcast episode to receive a 15% discount on PR services from Helen!

PR, Elevating Mission-Driven Brands with PR Expert Helen Sharp, Peterman Design Firm

Learn more about Helen Sharp and Influential PR:




Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

check out the video version here

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Your Next Steps

Developing your own product or brand?

We'd love to help your project be a success.

Peterman Method™

Learn more about the Peterman Method™

more podcast episodes

Have a question you want answered? Submit your question for a chance to have it answered and a shoutout to you on the episode!

Do you have a conscious design product, brand, or experience you’d like to share? Apply to be a guest on our podcast!

PR, Elevating Mission-Driven Brands with PR Expert Helen Sharp, Peterman Design Firm

have a project?

You’ve got brilliant ideas, we have the expert tallent.

let's make something together

We believe in being the design partner to our clients, not just a service. Your challenges are our challenges  and our solutions yours. If you are looking for a partner to help make the world a better place or tackle a difficult problem, we’d love to hear from you.

Please provide a brief description of your project and we’ll get back to you within 1-2 business days. Let’s start our journey together. If you require funding, please contact us to learn about applying to our mentorship and funding programs.

We are committed to protecting your privacy.

join the Visionary Mastermind Newsletter!

we share updates on new technology, upcoming projects, and cool designs.

let's make something together

Download your free copy of Conscious Design, Chapter 1!