Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike.
Notable Moments:
00:46 – Helen's Transition to PR and Sustainability
03:40 – The Importance of Brand Messaging in PR
04:36 – Launching Influential PR and Client Success Stories
08:32 – Thought Leadership and Education
10:19 – Affiliate PR and Measuring Impact
11:09 – Influencer Campaigns and Brand Partnerships
13:05 – Trends in Sustainability and Influencer Marketing
14:24 – Balancing Sustainability and Product Features in PR Strategy
About Helen Sharp:
Helen Sharp is an innovator in the world of public relations and brand-story development for mission-driven brands looking to expand their digital footprint with data-driven strategies and powerful narratives to engage media. She's worked with impactful, sustainable businesses such as the Surfrider Foundation, 1% for the Planet, Repurpose and LastObject. She is the CEO and Founder of Influential PR, a performance public relations agency for a better world.
Mention this podcast episode to receive a 15% discount on PR services from Helen!
Learn more about Helen Sharp and Influential PR:
https://www.linkedin.com/in/heleninfluentialpr/
https://www.instagram.com/influentialpr/
https://www.influentialpr.com/
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
Elevating Mission-Driven Brands with PR Expert Helen Sharp
Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike.
Notable Moments:
- 00:46 – Helen’s Transition to PR and Sustainability
- 03:40 – The Importance of Brand Messaging in PR
- 04:36 – Launching Influential PR and Client Success Stories
- 08:32 – Thought Leadership and Education
- 10:19 – Affiliate PR and Measuring Impact
- 11:09 – Influencer Campaigns and Brand Partnerships
- 13:05 – Trends in Sustainability and Influencer Marketing
- 14:24 – Balancing Sustainability and Product Features in PR Strategy
About Helen Sharp:
Helen Sharp is an innovator in the world of public relations and brand-story development for mission-driven brands looking to expand their digital footprint with data-driven strategies and powerful narratives to engage media. She’s worked with impactful, sustainable businesses such as the Surfrider Foundation, 1% for the Planet, Repurpose and LastObject. She is the CEO and Founder of Influential PR, a performance public relations agency for a better world.
Mention this podcast episode to receive a 15% discount on PR services from Helen!
Learn more about Helen Sharp and Influential PR:
https://www.linkedin.com/in/heleninfluentialpr/
https://www.instagram.com/influentialpr/
https://www.influentialpr.com/
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
check out the video version here
Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm
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