Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
Welcome to another episode of the Conscious Design Podcast and today’s guest is Laura Baum. Laura starts off by a little introduction of what she does. She continues about what her main mission is and how that inspired her to start her business. Laura then expands more on the idea that providing an experience with your product is very valuable for many customers. Laura then explains what part of her business model supports sustainable behavior, mainly in the consumer. Laura also talks more about the role of the customer in her sustainable model and how it elevates people and changes their entire perspective on the world and what they can do to help out a little. Ian asks Laura about how she researched all her current knowledge to which Laura shares some tips. Laura then explains a bit how the business and consumer perspective is changing also. In the guest outro she mentions where she can be found.
Parts:
0:00 – Guest Intro
3:39 – Going Organic
5:26 – Experience
9:53 – Sustainability
20:03 – Subscribe!
20:28 – Resources
27:02 – Business Side
32:03 – Guest Outro
About Laura Baum:
Laura is the founder of Laura’s Botanicals, a small batch handmade skincare brand and a coaching business that has offered private and group programs. With a background in clinical herbalism, Laura knows first hand the pressures that there are on health professionals to show up big and consistently for their clients. Laura has for three years coached independent health business owners, practitioners, coaches, service based providers and healers who are ready to shift into a more prominent place in their industry with sustainable but still effective marketing processes for growth in sales and impact.
Know more about Laura and Laura’s Botanicals here:
https://www.linkedin.com/in/laura-baum-18592a6a
https://www.laurasbotanicals.com/
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Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
👉Our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
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