the Conscious Design™ Blog

Learn about the Peterman Method™, our approach to conscious design, and how you can take the next step in your project.

The Conscious Design™ blog, podcast, and YouTube channel is your guide to understanding the product development process, branding, and starting up a company. Whether inventor, designer, or entrepreneur, we have content to help you be successful. Written primarily by Ian Peterman, our CEO, founder, and Conscious Design expert, this blog pulls from his and our team’s extensive experience and history with startups, products, and brands as we seek to build conscious brands and products. We hope you enjoy this content and learn something valuable through it. Let’s make your vision a reality.

The Reasons Why Company Culture is Crucial for your Workplace

We live in fast times, times which are filled with change. A company’s culture is the root of what makes it sustainable and successful in the long run.

Many factors are crucial for an excellent workplace, including but not limited to management strategy, employee commitment, coaching programs, and business vision.

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Why Product Demos Must Go Beyond Impressions

Gaining profits from product demos is a challenging endeavor for all kinds of companies. On the one hand, you have to demonstrate your products in a way that showcases their functionality and robustness, while on the other hand, you have to present them in a way that gets them sold.

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Tools of the Design World: Dropbox

Working with a team can get challenging, especially if you do it virtually. Dropbox makes work easier for you.
Working with files in Dropbox is straightforward. It simply works, no fuss ever. You can create new folders or delete existing ones.

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Republic VS SeedInvest: Which one do you need?

Republic is a crowdfunding platform with an emphasis on personal and social good campaigns. Crowdfunding is a great way to raise money. Also, campaigns on Republic can raise funds for any cause, which is another similarity with other crowdfunding platforms.

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