Learn about our process, how to be successful, and what’s best for you and your idea.
The PDF blog is your guide to understanding the product development process, branding, and startup. Whether inventor or designer, your knowledge will grow. Written mostly by our CEO, Ian Peterman, this blog pulls from his extensive experience and history with startups, products, and brands. We hope you enjoy this blog and learn something valuable through it. Make your vision a reality.
In 2009, fruit juice giants Tropicana spent over $35 million to advertise their brand-new packaging. Two months later, the company reported a 20% drop in sales of $30 million. Six weeks after the launch, the company returned to their original packaging. All in all, the experiment in design packaging had cost them around $50 million.
Of all the design work I’ve done over the years, packaging design is probably the second most skipped design area. Proper branding in my opinion
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Our most successful clients have a budget of $10,000 to $50,000. In addition to being funded, we also want you to be passionate about your vision and the idea and legacy you’d like to build. This will help us to better serve you. Excitement is contagious and we want to love your project just as much as you do. Let’s start our journey together.
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