the Conscious Design™ Blog

Learn about the Peterman Method™, our approach to conscious design, and how you can take the next step in your project.

The Conscious Design™ blog, podcast, and YouTube channel is your guide to understanding the product development process, branding, and starting up a company. Whether inventor, designer, or entrepreneur, we have content to help you be successful. Written primarily by Ian Peterman, our CEO, founder, and Conscious Design expert, this blog pulls from his and our team’s extensive experience and history with startups, products, and brands as we seek to build conscious brands and products. We hope you enjoy this content and learn something valuable through it. Let’s make your vision a reality.

What is User Interface Design?

User Interface design is the process by which we create applications and interfaces with the goal of facilitating a user’s interaction with the product. A good UI can save people time and prevent them from having to dig around in menus, to save themselves from having to type in long lists of numbers and dates and help them remember what they might want to do next.

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What Is Design Thinking?

The official definition of design thinking explains it as a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create

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What is Packaging Design?

Packaging is one of the first things you see when you look at a product in a store. It’s also the place where instructions, information, and even protection all come together. In this article, I’m going to cover the basics of packaging design and why it’s a key part of the overall product development process for protection, marketing, and sales, even in the world of online ordering.

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Designing An Electric Airplane

In the first article of this series, I talked about what the first steps to developing an electric airplane would be, following the Peterman Method™. Now, I’d like to talk through the next step, design. While design and engineering are intertwined in my mind, I’m going to break up talking about both because there is a lot that happens, and we all read in a linear way. I’ll be touching on the highlights of our process as we go through developing our electric plane. Let’s start with concept development, the “fun” part where we get to allow our imagination and creativity to soar to new heights.

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What Makes SolidWorks a Great Design Tool?

Industrial processes are often complex, especially when it comes to designing products that would appeal to the market in detail. So, it means you need the best design tool that would not only make the design process easy but also simple, creating photorealistic models conveniently and fast.

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Digital Marketing for Small Business Owners

Digital marketing is a phrase we hear often and experience in some form or another every single day. Brands leverage various digital marketing tactics in an attempt to motivate consumers to visit their website and purchase their products.

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