the Conscious Design™ Blog

Learn about the Peterman Method™, our approach to conscious design, and how you can take the next step in your project.

The Conscious Design™ blog, podcast, and YouTube channel is your guide to understanding the product development process, branding, and starting up a company. Whether inventor, designer, or entrepreneur, we have content to help you be successful. Written primarily by Ian Peterman, our CEO, founder, and Conscious Design expert, this blog pulls from his and our team’s extensive experience and history with startups, products, and brands as we seek to build conscious brands and products. We hope you enjoy this content and learn something valuable through it. Let’s make your vision a reality.

What Is Product Lifecycle Management?

As a business owner, understanding product lifecycle management is essential to your success! This guide will cover everything you need to know about PLM – from what it is and how the process works to the best tools to get the job done.

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Adobe XD VS Sketch Comparison

Since 2010, Sketch has been the design tool of choice for website and app design. When Adobe released Adobe XD in 2016, designers were suddenly faced with a choice between two digital giants.

Adobe XD (short for Experience Design) was still in its beta phase in 2016. Five years on, though, the platform has grown from young pretender to Sketch’s direct competitor.

We know that every design platform has its subtle differences, and those often define preference and functionality. So today we’re going to break down a question that’s been five years in the making: Adobe XD or Sketch?

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5 Tips On Licensing Your Patent

Assigning the ownership of a patent is to a third party for the production and sale of your invention is called Patent Licensing. In other words, it is signing an agreement between two parties which the owner chooses to make and sell their product.

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What is User Interface Design?

User Interface design is the process by which we create applications and interfaces with the goal of facilitating a user’s interaction with the product. A good UI can save people time and prevent them from having to dig around in menus, to save themselves from having to type in long lists of numbers and dates and help them remember what they might want to do next.

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What Is Design Thinking?

The official definition of design thinking explains it as a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create

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What is Packaging Design?

Packaging is one of the first things you see when you look at a product in a store. It’s also the place where instructions, information, and even protection all come together. In this article, I’m going to cover the basics of packaging design and why it’s a key part of the overall product development process for protection, marketing, and sales, even in the world of online ordering.

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Designing An Electric Airplane

In the first article of this series, I talked about what the first steps to developing an electric airplane would be, following the Peterman Method™. Now, I’d like to talk through the next step, design. While design and engineering are intertwined in my mind, I’m going to break up talking about both because there is a lot that happens, and we all read in a linear way. I’ll be touching on the highlights of our process as we go through developing our electric plane. Let’s start with concept development, the “fun” part where we get to allow our imagination and creativity to soar to new heights.

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We believe in being the design partner to our clients, not just a service. Your challenges are our challenges  and our solutions yours. If you are looking for a partner to help make the world a better place or tackle a difficult problem, we’d love to hear from you.

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