the Conscious Design™ Blog

Learn about the Peterman Method™, our approach to conscious design, and how you can take the next step in your project.

The Conscious Design™ blog, podcast, and YouTube channel is your guide to understanding the product development process, branding, and starting up a company. Whether inventor, designer, or entrepreneur, we have content to help you be successful. Written primarily by Ian Peterman, our CEO, founder, and Conscious Design expert, this blog pulls from his and our team’s extensive experience and history with startups, products, and brands as we seek to build conscious brands and products. We hope you enjoy this content and learn something valuable through it. Let’s make your vision a reality.

5 Digital Marketing Do’s and Don’ts for Noobs

Digital marketing can be overwhelming, especially when you are just a beginner. With algorithms changing constantly, consumer’s preferences changing, and new trends coming in every second, it takes patience and excellent skills to achieve a successful digital marketing campaign.

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Tools of the Design World: Adobe Acrobat

When bringing about your business, there are tools that you need to use. Having these tools make your life easier. One of the many tools is Adobe Acrobat. This tool is required once you want to submit your business license application.

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The Reasons Why Company Culture is Crucial for your Workplace

We live in fast times, times which are filled with change. A company’s culture is the root of what makes it sustainable and successful in the long run.

Many factors are crucial for an excellent workplace, including but not limited to management strategy, employee commitment, coaching programs, and business vision.

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Why Product Demos Must Go Beyond Impressions

Gaining profits from product demos is a challenging endeavor for all kinds of companies. On the one hand, you have to demonstrate your products in a way that showcases their functionality and robustness, while on the other hand, you have to present them in a way that gets them sold.

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