What is User Experience Design (or UX)?
User experience design – or UX – is an often used term, but do you know what it means and why it matters for your branding and marketing?
Learn about the Peterman Method™, our approach to conscious design, and how you can take the next step in your project.
The Conscious Design™ blog is your guide to understanding the product development process, branding, and startup. Whether inventor or designer, your knowledge will grow. Written mostly by our CEO, Ian Peterman, this blog pulls from his extensive experience and history with startups, products, and brands. We hope you enjoy this blog and learn something valuable through it. Make your vision a reality.
User experience design – or UX – is an often used term, but do you know what it means and why it matters for your branding and marketing?
As the force behind the industrial revolution, industrial design involves engineers and artists taking a concept and making it useful, replicable, and beautiful.
In 2009, fruit juice giants Tropicana spent over $35 million to advertise their brand-new packaging. Two months later, the company reported a 20% drop in sales of $30 million. Six weeks after the launch, the company returned to their original packaging. All in all, the experiment in design packaging had cost them around $50 million.
Ergonomics matters, greatly. It’s spoken about by many people, all over the world. And yet, I find myself still coming across products where ergonomics were not factored into its design enough.
Asking why a designer or firm prefers one CMS over another is a completely valid question. We prefer WordPress website development over any other option.
If you want a successful startup, you should be focused on building authority. That means working on your PR. PR is pretty much anything that
Packaging design is important for every product. It creates an experience, opportunity to educate your customer, and is a sales tool.
When you have a big idea, setting out to bring it to life can be scary. Now you need to find someone to support you and your idea…
So do you have an idea or a business? The right answer should be both.
We’re here to guide you through the process of making your idea real and building your legacy. Contact us today to get a quote!
Thank you for connecting with us! We are excited to hear from you and look forward to learning about your idea. Please provide as much information as you can in your message. We value integrity and take your privacy seriously. We will not share anything you send us. Need an NDA? No problem. We’re happy to send you a signed one, just let us know in your message.
Excitement is contagious and we want to love your project just as much as you do. Let’s start our journey together. If you require funding, please contact us to learn about applying to our mentorship and funding programs.
we share updates on new technology, upcoming projects, and cool designs.
