the Conscious Design™ Blog

Learn about the Peterman Method™, our approach to conscious design, and how you can take the next step in your project.

The Conscious Design™ blog is your guide to understanding the product development process, branding, and startup. Whether inventor or designer, your knowledge will grow. Written mostly by our CEO, Ian Peterman, this blog pulls from his extensive experience and history with startups, products, and brands. We hope you enjoy this blog and learn something valuable through it. Make your vision a reality.

How long does packaging design take?

In 2009, fruit juice giants Tropicana spent over $35 million to advertise their brand-new packaging. Two months later, the company reported a 20% drop in sales of $30 million. Six weeks after the launch, the company returned to their original packaging. All in all, the experiment in design packaging had cost them around $50 million.

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