Green Medicine with Fred Parent of GÜDPHORIA

Welcome to the Conscious Design Podcast and today Ian welcomes Fred Parent who first introduces himself and the company and what exactly they do. Ian and Fred both share their observations of how company structures are slowly shifting and making business more efficient and able to solve more obstacles than before. Fred and Ian also talk about the development of using hemp as a potential product for healing and not viewing it as only a recreational drug. Fred also talks more about the process of reinventing the already used methods and trying to improve on the previously established bases. Fred and Ian discuss new developments in the world of batteries and how it connects to the general perception of people for new futuristic products. Fred and Ian also discuss the possibility of some disaster repeating if action is not taken to prevent it in the first place. Ian then talks about his experience of obtaining sustainable materials and how that has changed from the past. Fred and Ian share their thoughts on cooperation in sustainable space and compare it to already existing companies, mainly from the space sphere. In the guest outro Fred shares where he can be found and invites everybody to join him on his mission. 



  • 0:00 – Guest Intro
  • 6:41 – New Structure
  • 11:04 – Green Medicine
  • 17:52 – Reinventing
  • 28:00 – Batteries
  • 32:27 – Subscribe!
  • 33:02 – Natural Catastrophes
  • 41:27 – Materials
  • 47:18 – Cooperation
  • 57:09 – Guest Outro


About Fred Parent:

Fred Parent is the Co-Founder and CEO of GÜDPHORIA. A big thinker, Fred has been dreaming up ideas, whether it be for cocktails or climate solutions, since a very young age. Fred’s career started in hospitality, imbuing him with a deep sense of understanding of customer service and entrepreneurship. An award-winning ambassador of Hendrick’s Gin, Fred effortlessly directed the execution of experiential events and shepherded the brand through its strongest period of growth, leading teams of 50+ people all over the globe, and managing budgets up to $12M. 


With GÜDPHORIA, Fred envisions a future where hemp and its byproducts become both a catalyst for climate solutions and a way to heal traditionally marginalized communities throughout the country.

medicine, Green Medicine with Fred Parent of GÜDPHORIA, Peterman Design Firm

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

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