Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
Welcome again to another episode of the Conscious Design Podcast, where today Ian Peterman welcomes Deirdre Horan, founder of Dri Umbrellas. Deirdre begins with a short story about how she got started and where she drew her inspiration from. Deidre then talks about what made her change her look on the problematic of the oceans and what made her look at it from a different perspective. Deidre and Ian then talk more about recycling and what importance it has for Dri Umbrellas. Deirdre talks also more about which stage of business they are in currently and where she expects to move. Deirdre then answers Ian’s question about the length of this process and how long the umbrellas have been in works. Deirdre then talks about the ethos of the brand and what it signifies. She ends with final remarks and invites people to look at her Kickstarter page and also her website and social media.
Parts
0:00 – Guest Intro
2:35 – Shift of Perspective
5:09 – Recycling
7:34 – Current Stage
9:44 – Podcast CTA
10:09 – Origins
14:11 – Brand Ethos
18:22 – Guest Outro
About Deirdre Horan:
Deirdre is the Founder and CEO of Dri Umbrellas. She’s a passionate humanitarian and environmentalist who loves to travel and experience other cultures.
Know more about Deirdre and Dri Umbrellas here:
https://www.linkedin.com/company/dri-umbrellas
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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
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Want to be a guest? Visit: https://bit.ly/3BetCkf
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Want to work with us? 👉 https://www.petermanfirm.com/connect/
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📘 Conscious Design Book – https://www.amazon.com/dp/B09KNMN9BT
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Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
👉Our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
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Welcome again to another episode of the Conscious Design Podcast, where today Ian Peterman welcomes Deirdre Horan, founder of Dri Umbrellas. Deirdre begins with a short story about how she got started and where she drew her inspiration from. Deidre then talks about what made her change her look on the problematic of the oceans and what made her look at it from a different perspective. Deidre and Ian then talk more about recycling and what importance it has for Dri Umbrellas. Deirdre talks also more about which stage of business they are in currently and where she expects to move. Deirdre then answers Ian’s question about the length of this process and how long the umbrellas have been in works. Deirdre then talks about the ethos of the brand and what it signifies. She ends with final remarks and invites people to look at her Kickstarter page and also her website and social media.
Parts
- 0:00 – Guest Intro
- 2:35 – Shift of Perspective
- 5:09 – Recycling
- 7:34 – Current Stage
- 9:44 – Podcast CTA
- 10:09 – Origins
- 14:11 – Brand Ethos
- 18:22 – Guest Outro
About Deirdre Horan:
Deirdre is the Founder and CEO of Dri Umbrellas. She’s a passionate humanitarian and environmentalist who loves to travel and experience other cultures.
Know more about Deirdre and Dri Umbrellas here:
check out the video version here
Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm
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