
Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
Ian today welcomes Doc Hudson, the founder of Odin Materials, who will talk more about his production of hemp wood and how it might be a future for wood production. Doc explains what his product is and what exactly are the benefits of hemp wood. Doc also mentioned some future plans that he wants to realize as the company moves forward. Doc mentions future products, future plans and how he envisions the company moving forward. Don also explains the specific process behind making his product and how the plant of hemp can be used to make two separate products. Don says his goodbyes and invites everybody who is interested in hemp products to have a look at his website or to contact him personally.
Parts:
- Guest Intro (0:07)
- Hemp Wood (4:00)
- Future Plans (9:57)
- Production Method (19:24)
- Guest Outro (25:13)
More about Doc Hudson:
Doc Hudson is a United States Army veteran who served for 9 years and left service with an honorable discharge in 2013. He hopes to eventually use their hemp products to create synthetic lumber that is renewable and more durable than real wood. With this lumber, he hopes to build affordable homes for the people that need them.
You can find Doc Hudson here:
https://www.linkedin.com/in/doc-hudson-01b502206/
/////////
Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/
/////////
Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/
/////////
Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/
/////////
👉YouTube Subscribe:http://bit.ly/3sG7VEi
🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/
✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/
📘 Conscious Design Book – https://www.amazon.com/dp/B09KNMN9BT
📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/
/////////
Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
👉Visit our website: https://www.petermanfirm.com/
This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes! Thank you!
—
This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Ian today welcomes Doc Hudson, the founder of Odin Materials, who will talk more about his production of hemp wood and how it might be a future for wood production. Doc explains what his product is and what exactly are the benefits of hemp wood. Doc also mentioned some future plans that he wants to realize as the company moves forward. Doc mentions future products, future plans and how he envisions the company moving forward. Don also explains the specific process behind making his product and how the plant of hemp can be used to make two separate products. Don says his goodbyes and invites everybody who is interested in hemp products to have a look at his website or to contact him personally.
Parts:
Guest Intro (0:07)
Hemp Wood (4:00)
Future Plans (9:57)
Production Method (19:24)
Guest Outro (25:13)

check out the video version here
Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm
Your Next Steps
Developing your own product or brand?
We'd love to help your project be a success.
more podcast episodes
Interview with Juliana Miguel of Silent Yachts about the Process of Creating a Yacht and How that Operates
Welcome to another episode of the Conscious Design Podcast, today Ian welcomes Juliana Miguel. Juliana starts off by talking a bit about her backstory and
Interview with Tatsuya Nakagawa of Castagra on the Change of People’s Interest in Sustainability
Today Ian welcomes Tatsuya Nakagawa. He starts off by a guest intro and talks a bit about his story and background. Tats talks a bit
Interview with Carlette Bradley of The Masterpiece Project on How She Started on Coaching
Today Ian welcomes Carlette on the show. Carlette starts off with a personal origin story and how she started with coaching. Carlette then continues to
Have a question you want answered? Submit your question for a chance to have it answered and a shoutout to you on the episode!
Do you have a conscious design product, brand, or experience you’d like to share? Apply to be a guest on our podcast!