Interview with Jan Beranek of U+ on Persuading Businesses to go Green

Welcome to another episode of the Conscious Design Podcast, today Ian welcomes Jan Beranek. Jan at first talks about his backstory and then goes on to talk a bit about his motivation. Jan then mentions how over the time he started to think more about persuading businesses to go green but at the same time keeping them profitable. Ian and Jan then talk about the individual implications that this can have on the environment and the people and how businesses react or treat this. Jan then talks a bit more about his area of expertise, software, and what changes he could identify during his years of working with it. Jan and Ian then talk about the changing workforce and how they approach sustainability issues. In the guest outro Jan outlines his plans for the future and talks about where you can find him, if the need arises.



  • 0:00 Guest Intro 
  • 2:48 Motivation 
  • 5:07 Shift To Green
  • 10:28 Implications
  • 14:59 Call To Action
  • 15:24 Software
  • 21:49 Change Of Heart
  • 26:14 Guest Outro

About Jan Beranek: 

U+ Founder and CEO, Jan Beranek has a coding and design background, manages a diverse portfolio of corporate innovation ventures that he develops and brings to market, and is a mentor to future innovators. Since starting U+ 12 years ago, Jan has scaled it from Eastern Europe to Silicon Valley, which has been one of his greatest achievements.

business, Interview with Jan Beranek of U+ on Persuading Businesses to go Green, Peterman Design Firm

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

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