Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
Today Ian welcomes Jessica. She introduces herself in the guest intro and also talks a bit about what her company does and what the main focus is on currently. Jessica then continues to describe how the journey of green products has developed while she was in the industry. Ian and Jessica then continue to talk about some criteria for new materials that have to be met in order for the material to be used and what exactly Jessica’s company looks for. She also describes the process of picking materials for the customer individually and how the process looks. Jessica then mentions that while picking products it is also important to think about how working with the materials look in real life and whether the materials can be used. Jessica also talks a bit about where she sees the market heading in the future. In the guest outro Jessica shares a bit about her course and what can be learned from it and invites people to contact her in case of any questions.
Parts:
0:00 – Guest Intro
5:02 – Market Change
10:53 – Material Criteria
19:10 – Real Life Application
25:10 – Future of the Market
30:18 – Guest Outro
About Jessica McNaughton:
Jessica has twenty years in Sales, Marketing, Business Development and Strategy in semiconductors, engineered materials and most recently sustainable materials.
Know more about Jessica and CaraGreen here:
https://www.linkedin.com/in/jessica-mcnaughton-2499633/
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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/
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Creative Director: Sara Clark
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Today Ian welcomes Jessica. She introduces herself in the guest intro and also talks a bit about what her company does and what the main focus is on currently. Jessica then continues to describe how the journey of green products has developed while she was in the industry. Ian and Jessica then continue to talk about some criteria for new materials that have to be met in order for the material to be used and what exactly Jessica’s company looks for. She also describes the process of picking materials for the customer individually and how the process looks. Jessica then mentions that while picking products it is also important to think about how working with the materials look in real life and whether the materials can be used. Jessica also talks a bit about where she sees the market heading in the future. In the guest outro Jessica shares a bit about her course and what can be learned from it and invites people to contact her in case of any questions.
Parts:
- 0:00 – Guest Intro
- 5:02 – Market Change
- 10:53 – Material Criteria
- 19:10 – Real Life Application
- 25:10 – Future of the Market
- 30:18 – Guest Outro
About Jessica McNaughton:
Jessica has twenty years in Sales, Marketing, Business Development and Strategy in semiconductors, engineered materials and most recently sustainable materials.
Know more about Jessica and CaraGreen here:
check out the video version here
Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm
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