Interview with Shel Horowitz of GoingBeyondSustainability on Green Saving 1/2

Welcome to another episode of the Conscious Design Podcast. Today in episode 1 out of 2 Ian will be talking to Shel Horowitz. Shel starts off by talking a bit about his backstory and how he got inspired to delve deeper into environmental issues from when he was a child. Shel and Ian then discuss how different cool ideas can be marketed to a group of people who will most likely buy your product, both proving that sustainability in business can be profitable. Ian then mentions that it is the small but impactful ideas which help to popularize a sustainable approach to business. The reaction of Shel to this and more of his interesting stories are to be found in the next episode.



  • 0:07 – Guest Intro 
  • 6:17 – Early Start
  • 10:18 – Bringing Business In
  • 20:50 – Small Ideas


About Shel Horowitz:

Shel helps businesses identify, create and market profitable environmental and social good products/services that address hunger, poverty, racism, climate change, etc. – through win-win partnerships and positive-focus copywriting.

sustainability, Interview with Shel Horowitz of GoingBeyondSustainability on Green Saving 1/2, Peterman Design Firm

check out the video version here

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

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