Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
Welcome to episode 2 of Shel Horowitz interview. He starts us off by talking about the areas he feels that most of the companies need to work on and giving an example from the real world. Ian and Shel both talk about how switching to green alternatives saves both ways. The discussion then goes more into discussing how it is individuals together who can change the course of things and not one lone wolf. A couple of real-life examples and applications are mentioned as Shel shares his experience with different companies. Shel also mentions that many times trying to reach today’s impossible might prove to not be such a pointless venture. In the guest outro Shel invites you to check out his links and contact him if the need arises as he is more than happy to help.
Parts
0:07 – Areas To Improve
9:49 – Green Saving
17:06 – Group Effort
26:47 – Small Ideas
32:29 – Guest Outro
About Shel Horowitz:
Shel helps businesses identify, create and market profitable environmental and social good products/services that address hunger, poverty, racism, climate change, etc. – through win-win partnerships and positive-focus copywriting.
Know more about Shel here:
https://www.linkedin.com/in/shelhorowitzethicalmarketer
www.goingbeyondsustainability.com
/////////
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
/////////
Want to be a guest? Visit: https://bit.ly/3BetCkf
/////////
Want to work with us? 👉 https://www.petermanfirm.com/connect/
/////////
👉YouTube Channel:http://bit.ly/3sG7VEi
✍️ Blog: https://bit.ly/3kltV6s
📘 Conscious Design Book – https://www.amazon.com/dp/B09KNMN9BT
📰 Join our Newsletter: https://bit.ly/2U8IlMS
/////////
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
👉Our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
Welcome to another episode of the Conscious Design Podcast. Today in episode 1 out of 2 Ian will be talking to Shel Horowitz. Shel starts off by talking a bit about his backstory and how he got inspired to delve deeper into environmental issues from when he was a child. Shel and Ian then discuss how different cool ideas can be marketed to a group of people who will most likely buy your product, both proving that sustainability in business can be profitable. Ian then mentions that it is the small but impactful ideas which help to popularize a sustainable approach to business. The reaction of Shel to this and more of his interesting stories are to be found in the next episode.
Parts
- 0:07 – Guest Intro
- 6:17 – Early Start
- 10:18 – Bringing Business In
- 20:50 – Small Ideas
About Shel Horowitz:
Shel helps businesses identify, create and market profitable environmental and social good products/services that address hunger, poverty, racism, climate change, etc. – through win-win partnerships and positive-focus copywriting.
Know more about Shel here:
check out the video version here
Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm
Your Next Steps
Developing your own product or brand?
We'd love to help your project be a success.
more podcast episodes
Have a question you want answered? Submit your question for a chance to have it answered and a shoutout to you on the episode!
Do you have a conscious design product, brand, or experience you’d like to share? Apply to be a guest on our podcast!
