Interview with Shel Horowitz of GoingBeyondSustainability on Green Saving 2/2

Welcome to episode 2 of Shel Horowitz interview. He starts us off by talking about the areas he feels that most of the companies need to work on and giving an example from the real world. Ian and Shel both talk about how switching to green alternatives saves both ways. The discussion then goes more into discussing how it is individuals together who can change the course of things and not one lone wolf. A couple of real-life examples and applications are mentioned as Shel shares his experience with different companies. Shel also mentions that many times trying to reach today’s impossible might prove to not be such a pointless venture. In the guest outro Shel invites you to check out his links and contact him if the need arises as he is more than happy to help.



  • 0:07 – Areas To Improve
  • 9:49 – Green Saving
  • 17:06 – Group Effort
  • 26:47 – Small Ideas
  • 32:29 – Guest Outro


About Shel Horowitz:

Shel helps businesses identify, create and market profitable environmental and social good products/services that address hunger, poverty, racism, climate change, etc. – through win-win partnerships and positive-focus copywriting.

sustainability, Interview with Shel Horowitz of GoingBeyondSustainability on Green Saving 2/2, Peterman Design Firm

check out the video version here

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

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