Measured Innovation with Ben Bensaou of INSEAD 1/2

Today Ian welcomes Ben Bensaou on his Conscious Podcast Show. Ben starts off by a brief explanation of what he does and why and a little backstory to everything. Ben then talks about how innovation doesn’t have to be fast and unpredicted but can be controlled with more emphasis on careful steps. Ben then explains the importance of actually acting up to what you promised or want to do, as one of the most important steps to do consistently. 



  • 0:00 – Guest Intro
  • 7:06 – Measured Innovation
  • 17:16 – Subscribe
  • 17:42 – Take Action


About Ben Bensaou:

Ben is the author of Built to Innovate (McGraw Hill, 2021). He is professor of Technology Management and former Dean of Executive Education at INSEAD. As an innovation consultant, he has helped some of the world’s leading companies build innovation in their corporate DNA. He has been a visiting professor at Harvard Business School, and a research fellow at the Wharton School of the University of Pennsylvania.

innovation, Measured Innovation with Ben Bensaou of INSEAD 1/2, Peterman Design Firm

check out the video version here

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

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