Measured Innovation with Ben Bensaou of INSEAD 2/2


Today Ian welcomes Ben Bensaou on his Conscious Podcast Show. Another aspect of innovation, based on Ben, is never being too long in your comfort zone and deriving value from different inputs. Another point that is mentioned is that it is important to fully analyze things before making a decisive decision. In the guest outro Ben shares some final thoughts and departs.



  • 0:00 – Rotation Of Jobs
  • 20:07 – Good Look
  • 32:18 – Guest Outro 


About Ben Bensaou:

Ben is the author of Built to Innovate (McGraw Hill, 2021). He is professor of Technology Management and former Dean of Executive Education at INSEAD. As an innovation consultant, he has helped some of the world’s leading companies build innovation in their corporate DNA. He has been a visiting professor at Harvard Business School, and a research fellow at the Wharton School of the University of Pennsylvania.

innovation, Measured Innovation with Ben Bensaou of INSEAD 2/2, Peterman Design Firm

check out the video version here

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

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