The Laces Program and Shoe Recycle with Max Justus of Grounded People

Welcome back to yet another episode of the Conscious Design Podcast and today the guest is Max Justus. Max starts off by a little introduction to what he does and what his company does. Max then describes the need to fight against fast fashion and what he utilizes to make his products more sustainable and attractive for the broader audience. Max then describes how he also managed to modernize his supply chain and make it less harmful and more transparent. Max and Ian talk about the Laces Program and what it is doing that it makes it so unique and special. Ian and Max discuss another program, that being of bringing old shoes back and therefore in a way recycling them. Max then talks more about the packaging and what has done with that and how it also makes the company more sustainable. In the guest outro, Max shares final thoughts and where to find him and his company.



  • 0:00 – Guest Intro
  • 1:55 – Slower Fashion
  • 4:13 – Supply Chain
  • 9:12 – Subscribe!
  • 9:38 – Laces Program
  • 11:51 – Shoe Recycle
  • 16:45 – Packaging 
  • 18:55 – Guest Outro


About Max Justus:

Maximilian Justus is currently the Chief Executive Officer of Grounded People Apparel Inc. is a fair-trade, sustainable and earth conscious fashion company, with an initial focus on vegan shoes.

recycle, The Laces Program and Shoe Recycle with Max Justus of Grounded People, Peterman Design Firm

Know more about Max and Grounded People here:

check out the video version here

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

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