The Process of Becoming Sustainable with Shannon Lohr of Factory45

Today Ian welcomes Shannon Lohr on the Conscious Design Podcast. Shannon starts by introducing her company and what they do as a brand. Shannon then shares more about the process of becoming sustainable and the timespan in which it is possible. Ian and Shannon then talk about who exactly is the customer base of the company. Shannon then specifies what makes their production process sustainable. Shannon then talks more about disproving the myth that sustainable companies can’t be profitable. Shannon then talks more about other brands that she has helped and about some of the ways they became more sustainable. In the guest outro Shannon shares some final thoughts and invites people to have a look at the marketplace.



  • 0:00 – Guest Intro
  • 3:56 – A Green Step
  • 6:55 – Customer Base
  • 9:09 – Production Process
  • 13:01 – Profitability
  • 16:23 – Subscribe!
  • 16:49 – Other Brands
  • 27:46 – Guest Outro


About Shannon Lohr:

Shannon works with entrepreneurs all over the globe to launch sustainable and ethical fashion brands the right way, from the start. Over the past 8+ years, she mentored hundreds of people who have an idea for a clothing brand but aren’t sure where to start.


Through Factory45, they work together to source fabric, set up manufacturing and raise money to launch your brand – in the most time efficient and cost-effective way possible.

sustainable, The Process of Becoming Sustainable with Shannon Lohr of Factory45, Peterman Design Firm

Know more about Shannon and Factory45 here:

check out the video version here

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

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