Seattle Cutlery is a long standing store in the Pike Place Market and had not refreshed their brand for many years and were looking to update without losing their iconic recognition. The other goal was to enhance exposure and customer experience.
We settled on a full rebrand from colors and fonts, to the logo. Elements of the old brand were kept to ensure recognition. Customer touch points targeted were bags, a product menu, and business card.
The result was an elevated customer experience that also increased brand awareness. We designed product bags with eye catching visuals that every customer walked out of the store with. Along side standard business cards, we designed an easy to reference product menu for customers to easily recognise different knives with.
working with an established brand creates its own challenges, brought to success through collaboration
we provided everything from business cards to custom stationary, a knife menu, logo, colors, and window decals
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