Interview with Isabel Aagaard of LastObject on How She Invented the Idea for the Company

Today Ian is talking to Isabel, who starts off by sharing her journey and how she invented the idea for the company. In the next part Isabel talks about and shares tips from making an idea, into a design and then getting the marketing done right so it becomes a profitable product. Ian then invites Isabel to share more about the specific list of duties that she mentioned to help aspiring designers. Next Isabel talks about impact points and what she looks for in a new product. Isabel then talks about what it means and how they explain the complicated stuff around their product to an average consumer and why it is important. Isabel then talks more about her future vision and what they wish to achieve as a company. Isabel then talks more about the function of her company in educating the public and how the views on that have changed with more products. In the guest outro Isabel shares some of her wisdom and inspiration for others and invites people to have a conversation with her.


  • 0:00 – Guest Intro
  • 4:35 – From Design To Product
  • 9:05 – A List To Do
  • 11:36 – Impact Points
  • 19:53 – Layman’s Terms 22:21 – Future Vision
  • 31:50 – More Talk, Less Products
  • 37:21 – Guest Outro

About Isabela Aagaard:

Isabela is a designer by trade and eco-conscious by nature. Frustrated by all of the single-use products out there, she decided to design innovative solutions to wasteful habits that make a lasting positive impact. LastObject was founded in 2018 with the first product being LastSwab (2019) and earlier this year, LastTissue was brought to life. As an eco-fighter and power-mom that always leads by example, she truly stands by her products and hopes to inspire others to adapt to living sustainably.


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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

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