Learn about the Peterman Method™, our approach to conscious design, and how you can take the next step in your project.
The Conscious Design™ blog, podcast, and YouTube channel is your guide to understanding the product development process, branding, and starting up a company. Whether inventor, designer, or entrepreneur, we have content to help you be successful. Written primarily by Ian Peterman, our CEO, founder, and Conscious Design expert, this blog pulls from his and our team’s extensive experience and history with startups, products, and brands as we seek to build conscious brands and products. We hope you enjoy this content and learn something valuable through it. Let’s make your vision a reality.
We live in fast times, times which are filled with change. A company’s culture is the root of what makes it sustainable and successful in the long run.
Many factors are crucial for an excellent workplace, including but not limited to management strategy, employee commitment, coaching programs, and business vision.
The atmosphere of a store plays a huge role in the success or failure of a business. Hence, it is known as inspirational design, which aims to influence behavior, attitude, and emotions through colors, images, smells, and sounds. For people to enter your store, they need to feel safe and happy about it. This makes them want to buy from you instead of from your competitor’s shop around the corner. You can create an outdoor garden or specific lighting scheme that will set the mood of your store. Make sure that you hire staff to clean the sidewalk, keep the parking lot in order and keep an eye on it so people will feel safe when they come in. You can also create a cheerful atmosphere inside by playing music customers like. Play songs with lyrics to let them know what your store is about or play classical music to create a more professional atmosphere.You can also use smart technology to be creative with how you display products, for example, having items float above customers’ heads or showing them on different platforms, which are activated when people approach. The atmosphere of your store is one factor to have a successful business. Here are some of the reasons why: Customer wants to feel confident that they are in a safe environment. This will make them come back to your store. People want to have a fun and happy experience when they go shopping. A happy customer is a returning customer. Customers want to know that they are at the right place. Good signage can help customers not need to ask an employee as many questions, allowing your staff to focus on larger needs. Ian Peterman, CEO Tweet This may be why people find it important to have a clean and tidy storefront with clear signage. You need to remember that your business needs an atmosphere that will bring positive emotions into your store, which means customizing it according to what type of customers you have and what moods might attract them. This will help you have a successful business as well as increase revenue. Customers want to be able to find an item quickly. Organizing a physical store is very important, you can’t just type into a search bar in a store. Ian Peterman, CEO Tweet Have a well-organized environment that makes it accessible for the customers. Having fun and cheerful atmosphere in your store will make it more appealing. Please make sure you hire staff members that will maintain the mood of your store or play music customers like so they feel satisfied with their shopping experience. Remember, the atmosphere you set up is an important factor for increasing revenue and having a successful business. If people don’t feel safe, happy, or recognize that this is the right product, they won’t stay long enough to spend any money. If you give people the right atmosphere, it will positively influence their buying behavior. This way, you will see how it increases revenue for your business. customers want to feel confident that your staff are trusted and happy with their jobs. This will make them come back to your store. People want to have a fun and happy experience when they go shopping. Customers want to know that the staff in your business understand what they are doing. Competent staff make a huge difference in a customers’ experience. Ian Peterman, CEO Tweet This may be why people find it important to have a clean and tidy storefront with clear signage. You need to remember that your business needs an atmosphere that will bring positive emotions into your store, which means customizing it according to what type of customers you have and what moods might attract them. This will help you have a successful business as well as increase revenue. You can also use visual aspects to create a certain mood. This can be done through the use of colors, lighting, or even your store’s decor. Using them correctly will help you achieve your goals. Remember, if people don’t feel comfortable in your business, they won’t spend any money. Proper lighting will set the mood of your store. Using the right lighting will create a comfortable atmosphere for your customers. This means that if you have a store that deals with electronics, you should have bright lights. If you deal with art, it would be better to use dimmed lights so the customer can focus on what they are looking at. Here are some tips in handling customers: Show courtesy to the customers Be patient when customers are not satisfied. Assist in the customer’s needs. Maintain eye contact when speaking with customers Give suggestions on products without being too pushy about it When a customer asks for something, assist them if possible by telling them where it is in your shop Listen carefully to what they are saying Resolve any issues or problems that they might be having Takeaway: A cool store atmosphere will keep customers coming back for more. So make it a habit to treat customers right. Remember that being friendly to your customers is always a plus, as it can help make up for less-than-perfect merchandise. Product knowledge is the key. In the age of Google and YouTube, customers are increasingly expecting more from those who serve them. So whether you’re on the floor or behind the counter, be sure to know what’s in stock and how it works. It will not only impress customers but also ensure they get the most value from their purchase. Your Next Steps Content Marketing What is Content Marketing? Develop content Smart products What is Web Design? web design Related Conscious Design BLOG Posts Author Mr. Peterman View all posts
Gaining profits from product demos is a challenging endeavor for all kinds of companies. On the one hand, you have to demonstrate your products in a way that showcases their functionality and robustness, while on the other hand, you have to present them in a way that gets them sold.
Working with a team can get challenging, especially if you do it virtually. Dropbox makes work easier for you.
Working with files in Dropbox is straightforward. It simply works, no fuss ever. You can create new folders or delete existing ones.
Content Marketing is the art of communicating compelling messages to your target audience. It is offering something or a solution to a problem. Content marketing differs from advertising. It does not sell immediately. Instead, content marketing tries to build relationships with clients and then hope to buy your product or service. Content Marketing aims to attract, engage, and retain customers by consistently creating and curating relevant content in the context of a customer’s daily life. Instead of pitching them information about your product or service, you provide helpful advice related to their situation. Creating valuable content for your target audience will transform prospects into customers who trust you enough to buy your solution. Why is Content Marketing important? More people are using online resources for their information before making any purchase decision these days. In addition, people use search engines when shopping for new products, so having well-optimized content on your website can help bump your rankings in SERPs (search engine results pages). People are also increasingly using social media sites to find out about new brands and products, so your brand needs to have a presence there as well. If you or your business does not have a blog, you miss out on significant traffic and revenue. In addition, content marketing has become so big over the past few years that it is difficult to find customers for your product if you do not regularly create content and promote it to get visibility. Content marketing means creating and sharing valuable, relevant information with others to establish yourself as an authority in your industry, increase sales of products and services plus develop loyal brand fans and customers. Content marketing is at the core of most marketing today, the platform is what changes. Ian Peterman, CEO Tweet There are four main reasons why businesses should incorporate content marketing: 1) Potential Customers: having more top-quality written material on your website will help drive sales conversions by attracting more potential customers. 2) Brand Exposure: when people search online for something relevant to your market or industry, they will be able to find your blog posts and website pages efficiently. 3) Social Sharing: when other people see that you have created engaging content, they might share it on their social media profiles which mean more free promotion for your business! 4) SEO (Search Engine Optimization): blogs and articles you publish on the web will automatically add value to your site and increase keyword density, meaning higher ranking in Google and other search engines. How much does Content Marketing cost? This is probably one of the most asked questions in the content marketing industry, and with good reason. Content marketing has become a vital cog in any online business. With proper attention to it, your website traffic will increase steadily over time, but how much is it going to cost? If you’re considering engaging in content marketing, you must know what your investment will be upfront. That way, you can decide for yourself whether or not it’s worth it. The prices vary widely depending on various factors, the most important of which is your niche. On average, however, blog posts can cost anywhere from $100 to $500 per post for high-quality content. For videos, the range is typical $50-$500+. So how much does it cost? Here’s a breakdown of the cost per content medium: Blog posts : Topics range from as little as $100 to as much as $500+. The price depends on the case, the length, and how competitive it is. For example, long content covering topics with low competition would be cheaper than short articles about general keywords. It also depends on your niche – if you’re marketing in a very competitive industry such as solar panels or automobile parts, expect to pay more for quality content. Videos: A video can range anywhere from $50 to $500+, depending on whether you need product demonstrations, instructional videos, testimonials, etc. Product demonstrations typically cost less than video advertisements, but these prices are usually negotiable. Infographics: These are typically the cheapest content medium, ranging from $100 to $300 per infographic (depending on its size and quality). Your main cost is the infographic’s design, all because you need an attractive way to present your data in a visually appealing manner. Whitepapers: Whitepapers can also range anywhere from $100 to $500+, depending on their length and purpose. The price depends greatly on where you’re trying to publish it. For example, Microsoft Word documents posted on free sites like Slideshare or Scribd will be cheaper than whitepapers hosted in paid resources such as Issuu or E-junkie. Most of the content you produce will be published on your website, and that’s where most of your expenditure should go. However, the great thing about producing helpful content is that it can generate leads for you for months or even years after publication. – so, while one piece might cost a lot to produce, it doesn’t mean you have to pay for everything at once. An excellent way to determine how much a piece of content would cost is by figuring out how much time it takes to prepare/produce. Then add some additional charges for editing. Content marketing costs genuinely depend on your industry and niche, but always remember that great content is the gateway to your most loyal customers. If you’re willing to spend money, invest in high-quality content marketing! The benefits will be well worth it! What is the process of Content Marketing? Content marketing takes time and consistency to be effective. Ian Peterman, CEO Tweet Businesses want to talk about their products. This is the primary reason why they go in for marketing, sales promotion, and advertising in the first place. But in today’s over-saturated market, it seems like talking louder doesn’t always mean that you’ll get heard. That’s right when people are getting hundreds of messages every day through online media – TV, Radio, Social Networks, etc. It has become challenging to break through all this clutter with your brand message. That’s where Content
Republic is a crowdfunding platform with an emphasis on personal and social good campaigns. Crowdfunding is a great way to raise money. Also, campaigns on Republic can raise funds for any cause, which is another similarity with other crowdfunding platforms.
If you’re working primarily online, you may be familiar with Google Drive & Suite. However, it gives you more productivity at work. Imagine, you can create spreadsheets or documents with your co-workers.
EquityNet and WeFunder are the two crowdfunding platforms that are growing in popularity quite rapidly. Both these platforms are used by millions of people over the world to raise funds through debt or equity financing.
InDesign is a page layout application for professional print and digital publishing. It’s an alternative to QuarkXPress or CorelDRAW, the industry standard for most graphic designers worldwide.
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